Radisson Blu Aurum Hotel opens in Brasov in October, after an investment of EUR 16.3 million

Radisson Blu Aurum Hotel opens in Brasov in October, after an investment of EUR 16.3 million

Radisson Blu Aurum Hotel opens in Brasov in October, after an investment of EUR 16.3 million 420 250 ROMANIA PROPERTY CLUB


After 34 months of work that involved a team of 250-400 people monthly, Radisson Blu Aurum Hotel opens its doors in Brașov on October 16. The total investment amounts to 16.3 million euros, almost 3 million euros more than the value initially estimated. The hotel in the centre of Brașov rehabilitates a building in an advanced phase of decay and becomes a landmark for premium tourist services.

110 elegant rooms, an event hall with a capacity of 150 people, a restaurant with a terrace, a skybar, swimming pool, SPA, charging stations for electric vehicles, monitored parking – these are some of the facilities that Radisson Blu Aurum Brașov will offer starting this October.

The 5-star hotel in the centre of Brașov combines the old and the new in an elegant symbiosis, preserving some of the features of the original building, built in 1930, but also a fragment of the Brașov citadel – discovered during the execution works. The hotel brings with them a premium design, with exceptional details and a superior quality of services. Accommodation prices start from 125 euros/night.

The target audience for our hotel is a client with high expectations, accustomed with the standards of quality tourism. Brașov is the most visited city in Romania, therefore the opening of a chain hotel offers the opportunity to increase the level of premium services in the Brașov area. We expect Radisson Blu Aurum to be a destination not only for leisure tourism, but also for business, considering the dynamic economy of the area, stated Anca Cristea, General Manager of Radisson Blu Aurum.

Investment increased by the pandemic and the complexity of the project.

The investment in the newest hotel in Brașov amounts to 16.3 million euros, although it was initially estimated at 13.6 million euros. The difference comes from rising costs in both the building materials and labour segments amid the pandemic context and market volatility. The investment was financed through Exim Bank by RaRa Group, owners and developers of the hotel.

In the development and design phase of the investment, which lasted 4 years, more than 120 specialists from various fields were involved. Then, during the almost 3 years of execution works, between 250 and 400 people were involved monthly, and more than 100 local companies with high expertise in their field were contracted. Among the significant challenges of the project is the discovery of the fortress wall, initially perceived as an extreme situation, which then turned into an opportunity to highlight part of the city’s ancient history.

Starting with the excavations of the building built in the 1930s and 1960s, more than 1000 tons of materials were evacuated, and more than 650 tons of reinforced concrete were used for consolidation. If we calculate all the quantities handled in our project, we exceed 3000 tons of materials and over 850 deliveries with different types of vehicles – stated Ramona Neamțu, owner of Radisson Blu Aurum Brasov.

Radisson Blu Aurum aims to contribute to the development of the local economy not only by raising the level of local tourist services, but also by becoming an important employer. The hotel team will have more than 70 employees, and this has already been finalized in proportion to more than 75%.