Brasov

RPC Talks with Răzvan Calița, Managing Partner, The Seller & Partners
RPC Talks with Răzvan Calița, Managing Partner, The Seller & Partners 763 574 ROMANIA PROPERTY CLUB

RPC Talks with Răzvan Calița

Managing Partner, The Seller & Partners

Company Profile

The Seller & Partners is a prominent, independent real estate agency based in Brașov, Romania. Founded in January 2025, the firm specializes in trading high-end and new-construction properties, connecting local sellers with international capital.

How is the sharp growth of tourism in Brașov influencing the new apartment market?

Demand from investors—who possess higher liquidity than buyers purchasing for personal use—has put upward pressure on prices. Developers are well aware that an apartment in a prime location can be sold at a premium to an investor calculating yield, compared to a local family relying on a standard mortgage.

Another consequence is a shift in the property mix. In new central or semi-central projects (such as the Coresi area or the Civic Center), developers tend to design more studios and 2-room apartments, and fewer 3- to 4-room units. The reason? These are the ideal units for short-term holiday rentals via platforms like Airbnb and Booking.

Moreover, the opening of the Ghimbav Airport has accelerated the perception of Brașov as an easily accessible international destination. Many buyers—hailing from Bucharest, but also from abroad, including the diaspora and foreign investors—are acquiring apartments as vacation homes, renting them out for the remainder of the year.

Due to high prices in the city driven by this tourism potential, many locals looking strictly for a home are being pushed toward metropolitan suburbs like Sânpetru, Ghimbav, Cristian, and Hărman. This is rapidly transforming “inner-mountain” Brașov into a commercial and tourism hub.

Are we entering the era of “Branded Residences” in Poiana Brașov?

The “Branded Residences” model offers owners the prestige of a 5-star brand alongside full access to hotel amenities, including spa services, concierge, and room service. The interest shown by major international players confirms the long-term growth potential of the area, effectively turning real estate into a luxury financial product.

Swissôtel Poiana Brașov stands as one of the most advanced projects of this kind. Apartment owners here benefit directly from the Accor Group’s premium standards. It is a professionally managed buy-to-let investment model where interior design is strictly dictated by the brand’s criteria. Already an established name on the local market, Swissôtel has been operational for 1.5 years, delivering concrete performance data that exceeds initial estimates. Investors who acquired this type of product are already enjoying net yields of over 10% per year. This historic performance has validated the business model to skeptical investors, proving that professional hotel management under a global brand is the key to profitability in 2026.

On the other hand, while geographically located in Cristian, Radisson Blu Grand Mountain Resort is designed as an extension of the mountain experience. It is an integrated resort with a strong emphasis on extensive amenities, such as wellness centers and restaurants. Its location in Cristian is strategic: it offers faster access to the highway and airport, bypassing seasonal traffic on the main Poiana road.

The Investor Appeal: Hands-Off Management & High Yields

Investors heavily favor the “Branded Residences” model due to its hassle-free management: the hotel handles maintenance, cleaning, and leasing, while the owner receives a share of the profit. Furthermore, a property backed by a renowned brand retains its value far better than an anonymous apartment building. Last but not least, these units boast superior liquidity, making them much easier to resell.

In Poiana Brașov, this specific segment is estimated to generate yields of over 9% per year, significantly outperforming the 4-5% average of standard apartments in the city.

Conclusion: If Tractorul is the residential “heart” of Brașov, Poiana Brașov and Calea Poienii are its “crown”. The shift toward branded residences marks Brașov’s departure from mass tourism and its grand entry into the international luxury league.

CONTACT

Brașov Market: Residential transactions freeze, but prices refuse to drop
Brașov Market: Residential transactions freeze, but prices refuse to drop 2048 1152 ROMANIA PROPERTY CLUB

The New Home (NH) market grew steadily throughout 2025, climbing from €2,384/sqm in January to €2,668/sqm in December. This represents an annual increase of approximately 11.9%. Meanwhile, the Old Market experienced more tempered growth (from €1,999 to €2,190/sqm), suggesting that demand is increasingly shifting toward new properties, despite their higher price tags.

The growth peak was recorded in Q2, when the overall market average jumped by over 3% compared to the beginning of the year.

When it comes to the housing segment, Sânpetru emerged as the “star” of 2025. Although it started with the lowest price point (€1,512/sqm in January), it wrapped up the year at €1,824/sqm, making a massive recovery compared to other areas. It stands as the region with the highest appreciation rate. Conversely, Stupini and Ghimbav remained more expensive overall but showed a more linear evolution with minor month-to-month fluctuations—a clear sign of a market that has reached a certain level of maturity and local capping.

Apartment Market Evolution (Average Prices €/sqm) in 2025

The table below summarizes quarterly averages for the general market, highlighting the pricing gap between new and old constructions.

Quarter New Home (NH) Average Old Market Average General Average Quarterly Change (%)
Quarter 1 (Q1) €2,457 €2,031 €2,186 —
Quarter 2 (Q2) €2,530 €2,116 €2,255 +3.15%
Quarter 3 (Q3) €2,586 €2,157 €2,300 +2.00%
Quarter 4 (Q4) €2,641 €2,179 €2,355 +2.39%

Regional Analysis (Housing Segment – NH Average Price) in 2025

For the house/villa segment in suburban areas, the evolution was more volatile but maintained an upward trajectory:

Area Q1 Average Q2 Average Q3 Average Q4 Average Annual Change (Q4 vs Q1)
Sânpetru €1,550 €1,690 €1,749 €1,797 +15.9%
Stupini €1,874 €1,811 €1,953 €1,951 +4.1%
Ghimbav €1,819 €1,884 €1,896 €1,891 +3.9%

Market Resilience and the 2026 Outlook

The residential market analyzed shows a high resilience to price increases. There were no negative quarters (declines), only correction and stabilization periods (such as Q3 for apartments). The price gap between new and old apartments widened throughout the year, reaching nearly €480/sqm in December.

Currently, the market is undergoing a transaction volume “freeze” (fewer closed deals), yet prices stubbornly refuse to drop.

Brașov in 2026 is no longer playing in the apartment speculation league. The city has entered a phase of technical consolidation, where the price per square meter is no longer driven solely by supply and demand. Instead, it is dictated by new regulatory rigors and a metropolitan infrastructure that has outpaced any other city in Romania.

In 2026, the average listing price for new apartments hit the €2,700/sqm threshold. Moving forward, we expect stagnation or a slight increase (3-5%), below the inflation rate. In real terms, this translates to a massive drop in purchasing power, not in shelf prices.

Key influencing factors include lending (stubbornly high interest rates are dampening enthusiasm for credit buyers) and energy efficiency. Old buildings will begin to rapidly lose ground to new developments due to skyrocketing maintenance costs.

Why Prices Will NOT Drop

  • The Regulatory Squeeze: New legislation (the “Nordis Law”) has cut off oxygen for developers who previously relied heavily on large down payments to finance other ongoing projects.
  • Rising Financing Costs: Forced to seek external financing (bank loans, investment funds), developers are now facing high development interest rates. Furthermore, the banking system—compelled to create specific products to guarantee client down payments—charges risk fees. All of these financial costs (amounting to 2-4% of the project’s value) are transferred directly into the final price paid by the buyer.
  • Higher Execution Costs: The mandatory implementation of high energy efficiency standards means construction costs are 15-20% higher than they were 5 years ago.

The Bottom Line: Price per square meter has become a direct reflection of legal security and energy efficiency. Anyone selling “cheap” in 2026 is, most likely, a project with a high risk of non-completion.

Market analysis conducted with the support of The Seller & Partners

RPC Talks with Emma Toma, AFI Romania
RPC Talks with Emma Toma, AFI Romania 915 910 ROMANIA PROPERTY CLUB

RPC Talks with Emma Toma

Head of Office Division, AFI Romania

Company Profile

AFI Romania is part of AFI Properties, a leading real estate development, management and investment companies, operating in Central and Eastern Europe since 1997.
AFI BRASOV is the second mixed-use project developed by AFI in Romania, inaugurated in 2020 in the hart of Brasov city, combining 45,000 sqm GLA of retail with 25,000 sqm offices (AFI PARK BRASOV) developed in phases.
AFI Romania has under management aprox. 300,000 sqm office areas and close to 175,000 sqm retail spaces.

What are the primary challenges and opportunities currently shaping the Brașov office market?

Brașov benefits heavily from a motivated, highly educated workforce and a low unemployment rate. The opening of the International Airport in 2023 was a game-changer, removing major logistical hurdles and drastically improving connectivity for corporate operations. Additionally, thriving tourism has fostered a robust hospitality infrastructure that helps attract and retain top-tier talent in the city.

On the flip side, the supply of Class A office spaces has historically lagged behind the demand of expanding corporations. In the tech and services sectors, workplace quality—spanning sustainability, premium amenities, and wellness—has now become a deciding factor in talent recruitment. AFI Romania’s footprint here since 2020 gives us a front-row seat to this emerging economic hub’s evolution. The success of our first phase confirms that the market is mature enough for premium investments, and there is immense potential in closing the gap between the demand for premium spaces and the current supply.

 

How has AFI Park Brașov 1 performed, and what kind of companies have moved in?

AFI Park Brașov 1 has been a resounding success and a powerful proof of concept for the local market. The building is 100% leased to high-profile IT companies, BPOs, and multinational service firms. In a market where quality space was scarce, full occupancy is the clearest testament to the depth of local demand and the quality we introduced in 2020. This definitive response is precisely why we launched Phase 2: Brașov’s appetite for premium workspaces is far from satisfied, and we intend to keep raising the bar.

 

What new features will AFI Park Brașov 2 bring to the market?

AFI Park Brașov is designed as a comprehensive work-and-lifestyle ecosystem, not just an office building. What makes this project truly unique in Brașov is its integration. Physically connected to the AFI Brașov shopping center, our tenants enjoy direct access to 45,000 sqm of retail, featuring over 150 international and local brands, a fitness club, cinema, beauty salon, and various daily services. Corporate tenants also benefit from the AFI Club loyalty program, which grants employees discounts between 10% and 30% across partner retailers and services.

Currently under construction, AFI Park Brașov 2 will deliver an additional 12,000 sqm of Gross Leasable Area (GLA), bringing the total footprint of the AFI Park Brașov office project to 27,500 sqm GLA.

Sustainability is at the core of our identity. The new building is targeting LEED Gold certification, designed to deliver over 20% in energy savings and a 30% reduction in water consumption compared to standard baselines. Furthermore, the project is on track to achieve LEED Zero Carbon certification—a commitment that firmly places AFI Park Brașov 2 at the forefront of responsible, forward-thinking real estate development in Romania.

 

Business Blueprint in Brașov: Global Leaders and Local Champions Meet in an Emerging Office Hub
Business Blueprint in Brașov: Global Leaders and Local Champions Meet in an Emerging Office Hub 2560 1440 ROMANIA PROPERTY CLUB

Brașov is rapidly cementing its status as an emerging office market. Currently holding a total stock of 155,000 sqm, with an additional 21,000 sqm actively under development, the city accounts for just under 5% of Romania’s total modern office inventory.

According to data from iO Partners, monthly office rents in Brașov span between €11 and €15 per sqm for Class A buildings, while Class B spaces remain accessible at rates under €10 per sqm.

Historically, the tech and telecom sectors have been the main drivers of the local office market, commanding nearly 60% of total transaction volumes, followed by professional services and BPOs at 18%. Today, Brașov’s office infrastructure serves as a vital backbone for a wide array of sectors, including manufacturing, wholesale and retail trade, BPO, SSC, and IT services.

Major employers are drawn to the region by a highly competitive advantages:

  • An educated workforce: Over 20,000 students graduate annually.
  • Language skills: The local talent market offers a robust pool of multilingual candidates.
  • Cost-efficiency: Annual gross salaries range from €10,000 to €20,000 for general services, and between €10,000 and €50,000 for IT roles—significantly lower than Western European standards or other primary hubs in Romania.

As of mid-2025, Brașov county counts over 205,000 active employees across more than 30,000 businesses (including 26,179 micro-enterprises, 1,784 small businesses, 331 medium enterprises, and 82 large corporations).

The undisputed corporate titan of the region remains Autoliv, boasting 8,561 employees and a massive turnover of 6.06 billion RON in 2024, followed by other major employers like Selgros Cash & Carry and Schaeffler România. On the domestic front, Bilka Steel reigns as the largest 100% Romanian-owned company in the county and a national leader in the roofing sector, clearing the 1.5 billion RON turnover milestone in 2025. Meanwhile, state-owned IAR Brașov achieved an exceptional 2025, booking a profit surge of over 50% (reaching 48 million RON) fueled by robust aerospace manufacturing and maintenance contracts

The Two Pillars of Brașov’s Office Market: Coresi and AFI

The city’s commercial gravity centers around two main office hubs: Coresi and AFI.

Spanning 100 hectares, the Coresi district has fundamentally reshaped how the city lives, works, and grows. Managed by Nhood, the hub features 75,000 sqm of modern Class A office spaces, hosting more than 30 national and international companies and over 6,000 employees.

The hub maintains strong momentum:

  • In 2025, the leasing team closed 5,000 sqm in deals for prominent names like Terma, Arvato Systems, and Eviden.

  • The technical team seamlessly managed complete fit-outs to ensure zero-downtime relocations.

  • Looking ahead to 2026, the new U1 building is set to open, bringing 11,000 sqm of GLA to the market, with its first 2,000 sqm already pre-leased.

AFI Park Brașov 1 has been a resounding success and a powerful proof of concept for the local market. The building is 100% leased to high-profile IT companies, BPOs, and multinational service firms. In a market where quality space was scarce, full occupancy is the clearest testament to the depth of local demand and the quality we introduced in 2020. This definitive response is precisely why we launched Phase 2: Brașov’s appetite for premium workspaces is far from satisfied, and we intend to keep raising the bar.

RPC Talks with Ionuț Nicolescu, Real Estate Investor
RPC Talks with Ionuț Nicolescu, Real Estate Investor 1707 2560 ROMANIA PROPERTY CLUB

RPC Talks to Ionuț Nicolescu

Real Estate Investor

Investor Profile

With an experience of 15 years on the Romanian real estate market, Ionut Nicolescu has an active role in forging strategic partnerships that are pivotal in delivering revenue goals, with several ongoing property developments. Previously, he worked as Managing Partner at Coldwell Banker Affiliates of Romania and was also the Co-founder of SVN Romania. Currently, Ionut is investing in two projects on the market from Brasov, one in Cristian, affiliated with an international hotel brand operator and a new project, located downtown Brasov.

BRAȘOV FOCUS

Brasov is increasingly emerging as a major real estate attraction, thanks to its unique combination of economic development, growing tourism and high quality of life. With a modernized infrastructure, easy access to major cities and an urban landscape that harmoniously combines history with innovation, the city attracts both investors and professionals looking for flexible living solutions. In addition, Brasov’s status as a preferred destination for digital nomads and expats, along with the growing demand for medium-term accommodation options, makes the real estate market in continuous expansion, offering valuable opportunities for developers and investors.

A NEW INVESTMENT IN THE HISTORIC AREA OF THE CITY

The urban accommodation market improves with a new innovative project, dedicated to those looking for a modern and flexible solution for medium-term stays. Strategically located in the center of Brașov, this project redefines the housing experience, offering comfort, accessibility and a wide range of facilities adapted to current needs.

Through this initiative, we address expats, digital nomads, professionals on delegations and all those who need premium accommodation, without the constraints of a long-term commitment. The central positioning ensures quick access to the urban infrastructure, business areas and cultural attractions of the city.

This unique concept combines modern design with functionality, creating an ideal space for both work and relaxation. In addition, the project integrates innovative facilities, adapted to the contemporary lifestyle, thus consolidating Brașov’s status as an urban hub of international interest.

CONTACT: ionut@aiyoncapital.com

RPC Talks with Răzvan Calița, The Seller & Partners
RPC Talks with Răzvan Calița, The Seller & Partners 1080 1620 ROMANIA PROPERTY CLUB

RPC Talks to Răzvan Calița

Managing Partner, The Seller & Partners

Profile of the company

The Seller & Partners has a track record of over 15 years on the real estate market from Brasov. Since its establishment in 2009, the company was part of two worldwide recognized brands as a franchised partner. Starting with January 2025, the company’s founders, Nicole Rosnovăț and Răzvan Calița, who held, for 10 years, managing partner positions at Coldwell Banker Alpin, part of the Coldwell Banker group, one of the most well-known real estate consulting companies in the world, and for 5 years at SVN Romania | Brașov, decided to create The Seller & Partners, an independent real estate agency that offers bespoke real estate services. The firm has a team made up of 18 experts: 13 brokers and 5 support employees.

BRASOV RESIDENTIAL HOTSPOT

With a key location in the center of the country, Brasov has attracted residents not only from the city and the surrounding areas, but also form different cities form Transylvania (such as Oradea, Arad, Targu Mures), the southern towns of Moldova and from Bucharest.

Due to the high interest, the city is now Romania’s second most expensive residential market, following Cluj-Napoca. According to our data, the medium price in December 2024 (both new and old market) was 2,154 EUR/SQM.

Some of city’s most sought-after areas are downtown, Drumul Poienii, Centrul Civic, Racadau & Tractorul for apartments, while for homes clients are looking for neighbouring districts with easy access to the city, such as Ghimbav, Stupini, Cristian, Sanpetru or Hărman.

We are the most active player on the New Homes segment, with over 1,200 new units sold in the last 7 years.

THE RISE OF THE CITY AS A TOURISM DESTINATION CREATES NEW OPPORTUNITIES

During the last couple of years, the interest in Brasov as a touristic destination grew significantly. The gateway city to Transylvania attracted the attention of international hotels brands: last year Swissotel inaugurated in Poiana Brasov, while in Cristian our partners are working at Radisson Blu Grand Mountain Resort, the first 5-star mountain villa resort in Romania.

Driven by excellence, based in Brașov, The Seller & Partners is a real estate company that brings together a team of real estate consultants with over 130 years of combined experience. Specializing in bespoke real estate services, we focus on trading high-end properties, both in Romania and on international markets.

CONTACT: https://theseller.ro / razvan.calita@theseller.ro

Nhood Romania transforms abandoned or underutilized spaces into active community projects through real estate upcycling
Nhood Romania transforms abandoned or underutilized spaces into active community projects through real estate upcycling 2560 2225 ROMANIA PROPERTY CLUB

Nhood, an integrated real estate services and solutions company present in 10 European countries, including Romania, proposes an innovative solution to transform abandoned or underutilized spaces into community-relevant projects through real estate upcycling, a practical and sustainable approach to the challenges of accelerated urban development. Nhood proposes the reconversion of former industrial platforms, vacant commercial buildings, and unused land. These spaces are given a new life, becoming active community centers with housing, offices, green areas, and commercial spaces, thus revitalizing urban areas.

Nhood applies the real estate upcycling strategy in several projects within the services portfolio it manages for its clients, which, unlike recycling, offers a second life to existing spaces, leveraging on their uniqueness and history. Through this urban intervention, the company combines sustainability with respect for the history and specifics of each location, transforming non-functional buildings and areas into sustainable urban ecosystems with a real economic, social, and cultural impact on cities.

One such example is Coresi District in Brașov – the largest urban regeneration project in Romania – which Nhood manages and supports in its continuous development. Covering an area of 120 hectares, the former industrial platform has been transformed into a modern and dynamic district that integrates mixed functions – from retail and offices to residential, education, culture, and green spaces, while preserving the historical identity of the place. Within the same project, Nhood is coordinating the rehabilitation of a 3,000 sqm industrial hangar, which will become an entertainment space, retaining its original architecture and adding a new urban functionality.

At the same time, the company offers real estate upcycling solutions to several Aushopping commercial centers, proposing the remodeling of existing spaces to better meet the current needs of local communities. And in Bucharest, Nhood has proposed transforming the roof of the Drumul Taberelor shopping center – a previously unused space – into a 17,000 sqm urban garden, intended for relaxation, educational activities, and community initiatives.

“Romanian cities have a real opportunity to actively regenerate abandoned or underutilized areas without erasing their history. Real estate upcycling means exactly that: transforming spaces with an industrial or commercial past into a coherent, connected, and sustainable urban future. It is an efficient, scalable solution with proven positive impact,” stated Elena Bocan, Head of Market Nhood Romania.

These types of projects have the potential to fundamentally change the lives of local communities by attracting investments, generating jobs, stimulating cultural and social initiatives, and revitalizing areas once neglected.

The real estate upcycling process contributes to balancing urban development, bringing complementary functions to neighborhoods that need diversification and revitalization. These interventions reuse existing infrastructure and create opportunities for a more sustainable, connected, and participatory lifestyle.

In addition to ongoing projects, Nhood Romania is considering such initiatives in key cities across the country, aiming to transform commercial or industrial areas into mixed-use complexes – with complementary retail, office, residential, services, and green space functions.

“Through this campaign, we reaffirm Nhood’s mission to transform existing spaces into valuable places for the community, with respect for their history. Real estate upcycling means building the future from what we already have – with responsibility, vision, and creativity,” stated Monica Dima, Head of Brand Marketing & Communication at Nhood România.

The campaign conveys the belief that the future of real estate development lies not in demolition and reconstruction, but in the creative repurposing of what already exists. The campaign’s visual identity is created by Estonian illustrator Eiko Ojala, whose minimalist and conceptual work symbolizes transformation, depth, and the intelligent reuse of space — central themes in Nhood’s philosophy.

Through this manifesto, Nhood presents a truly innovative vision: real estate upcycling is not just a trend, but the future of cities and regions.

1.5 Million tourists speed up Brașov’s touristic infrastructure development
1.5 Million tourists speed up Brașov’s touristic infrastructure development 1621 1080 ROMANIA PROPERTY CLUB

1.5 mln tourists were registered in Brasov county in 2024, 3rd destination nationwide, following Bucharest – 1.9 million and Constanta – 1.7 million (hotels & short-term rentals), according to National Statistics Institute. Overnight stays in both hotels and apartments recorded 2.8 million people, third value nationwide, following Constanța -5.5 million and Bucharest -3.9 million.

As Brasov is gaining a lot of attention as a touristic destination, making it on the recommendation list of publications such as National Geographic or Vogue, international hotel brands are targeting this city. Over 700 branded hotel rooms are expected to be inaugurated in 2025. In total, the county has 128 hotels with 5,871 rooms.

The information for Brasov, gathered by RPC from Est Hospitality, a tourism consultancy company, shows that:

  • Tourist arrivals and overnights in hotels are still below levels of 2019.
  • 19% notable increase of overnights in apartments – competition is getting serious for hotels.
  • Growing trend is expected to continue in the coming years due to the pipeline of new branded hotels, the number of festivals and the increased number of MICE events.

Mircea Draghici, Managing Partner, Est Hospitality: “2025 is a key year for Brasov with five new branded hotels following to open and bring an offer of 727 rooms on the market. Those inaugurations are expected to also boost the number of foreign tourists looking for standardized hotel services.”

BRAȘOV, expected to become more strategically on Romania’s map
BRAȘOV, expected to become more strategically on Romania’s map 1618 1080 ROMANIA PROPERTY CLUB

Traditionally a manufacturing and tourist destination, its location is gaining even more significance due to the strengthening of the defence sector and transportation routes.

The Cincu military base was extended and is now ready to receive 4,000 troops engaged in tactic exercises. The newly inaugurated Brasov Airport received infrastructure upgrades to extend its capacity to receive military cargo and to improve response time. Rheinmetall is building Europe’s largest gunpowder factories in Victoria, supported by European Defence Fund financing. The delivery is forecasted for Q1 2027 and shall strategically contribute to Romania’s defence independence.

900 Million EUR Public Investments

The City Hall has budgeted 154 million EUR for investments in 2025 to be allocated for education (new kindergartens and nursery schools, as well as consolidation of old schools), public development (new Pneumology Hospital, Polyvalent Hall, Youth Stadium, new parks and rehabilitation of public buildings), infrastructure and tourism (expansion and streamlining of the ski area in Poiana Braşov – stage II)

The County Council has a budget of 172 million EUR for infrastructure updates: 100km for county roads and 53.1 km for Brasov Metropolitan Belt.

One of the most talked about projects is the Rheinmetall gunpowder factory in Victoria, a project totalling over 500 million EUR, backed by funds from European Commission as well as Romanian public funds.

Another 20 million EUR are allocated for an integrated dual education campus to be build In Stupini area, comprising classrooms, technological workshops, a library, student housing, a cafeteria and a gym.

Looking ahead, road infrastructure investments such as the Comarnic motorway, Sibiu–Fagaras highway, and the future Bacau – Brasov highway (feasibility study stage) truly put Brasov at the heart of the country.

Tourism in the Spotlight

In terms of the local economy, the slowdown of the auto sector led to temporary unemployment and a priorities realignment for multinational companies present in the areas. However, the versatility of the local economy proved powerful, as the new hotel openings and commitments buffered any concerning news.

As Brasov is gaining a lot of attention as a touristic destination, making it on the recommendation list of publications such as National Geographic or Vogue, international hotel brands are targeting this city. Last year Swissotel inaugurated in Poiana Brasov, while another 1,100 rooms are under development from brands such as Hyatt, Kempinski, Mercure, AC by Marriott, Hilton Garden Inn, Ibis Styles, or Double Tree by Hilton. The inauguration are estimated between 2025 – 2028.

Finding a suitable operator with the right flight frequency for the summer and winter seasons took a while, but Wizzair proposed the right balance to take advantage of the great cultural heritage and natural treasures Brasov has to offer to the world.

New Hotspots & Real Estate Investments

The next step of the city’s development is the urban regeneration of the former Rulmentul industrial platform. Several studies performed by both the World Bank and an association of architects led to a design solution. We’re still waiting for a PUZ, a decision, and financing to redefine what the modern Brasov will look like. At the end of the process, the former Tractorul and Rulmentul platforms shall unite to provide a good case practice on how to perfectly blend heritage with functionality and modernity in a city.

The largest international investors present on Brasov market, French-based Ceetrus & Israeli-owned AFI Europe announced new expansion plans.

Ruxandra Dragomir, Head of Development at Nhood Services Romania, the exclusive Development , Property & Asset Management, Leasing, ESG service provider for Coresi mixed-use development by Ceetrus: “Coresi is Romania’s largest urban mixed-use regeneration project with 55,884 sqm of retail, 59,400 sqm of offices, a 4* hotel with 133 rooms, and a residential component with 2,400 finalized apartments as well as 90,000 sqm green spaces and 7,000 parking spots. Future development plans include a 10,800 sqm office building, the rehabilitation of Hangar historical building (3,000 sqm) with a gastro entertainment concept, a 20,000 sqm sports arena and a 4,000 sqm educational campus in partnership with a private school.”

A traditional manufacturing destination, Brașov consolidates its hub status
A traditional manufacturing destination, Brașov consolidates its hub status 1621 1080 ROMANIA PROPERTY CLUB

The county is the third largest industrial & logistics hub in Romania, after Timisoara and Ploiesti. Brasov enjoyed a growing modern warehousing & production market, with nearly 16% of the total 470,000 sqm stock being built in the past twelve months.

Moving forward, an additional 13,000 sqm shall be built, as Brasov is one of the few regional hubs with active construction pipelines in 2025. VGP is one of the top three dominant players that is pursuing new developments in the county.

The vacancy rate is one of the lowest in the country – just under 2%, but that is due to the non-speculative character of the region. For comparison, the vacancy rate in Bucharest-Ilfov (the region that hosts half of Romania’s modern stock) is at 5%; in Timisoara, the second-largest industrial & logistics hub, the vacancy rate stands at nearly 11%.

The take-up stood at 16,200 sqm, a significant drop compared to the previous period when jumbo deals such as the 47,000 sqm Intercars pre-lease made headlines. However, the region gave signs of steady, sustainable demand.

The asking headline rents slightly dropped from 4.5 EUR/sqm to 4.4 EUR/sqm due to the market dynamics. The county is dominated by auto and electronics producers, which are under market pressure due to economic developments. This triggered a schedule of mass layoffs and production properties put up for sale. It is to be determined whether this will have long-term consequences or if it is simply a natural transformative period.

Dana Bordei, Country Commercial Manager, VGP Romania:

“Brasov, a city with a fast economic growth, is an increasingly strong pole of attraction for national and international companies. VGP Park Brasov enjoys the fastest growth of VGP’s portfolio in Romania, reflecting the robust demand for class A spaces in the proximity of the production units located in the western part of the city.

This region is becoming increasingly attractive for new suppliers and business partners, due to the availability of a qualified workforce and the presence of rapidly developing production and distribution companies.

With the five buildings already delivered, totalling approximately 123,000 sqm, which are designed and built according to the strictest sustainability and energy efficiency standards, VGP Park Brașov is positioning itself as a reference example in sustainable real estate development.

Infrastructure developments such as the Sibiu-Brasov-Bacau A13 highway shall bring new development opportunities. The Sibiu–Fagaras 70 km lot is under active construction, with works expected to be done by 2027. While the Brasov – Bacau lots are at the feasibility stage, the opening of the Sibiu-Fagaras lot will bring new development opportunities as connectivity to Western Europe is significantly improved.

© Romania Property Club, RPC, 2026 - All rights reserved.

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