Music, sports, and film festivals reflect in Romania’s highest hotel pipeline

Music, sports, and film festivals reflect in Romania’s highest hotel pipeline

Music, sports, and film festivals reflect in Romania’s highest hotel pipeline 2560 2560 ROMANIA PROPERTY CLUB

10.11.2023

In the last 10 years, Cluj-Napoca’s hotel market registered the highest increase in Romania at “5-star” category with 613 new rooms, as the data gathered by RPC from tourism consultancy company Est Hospitality show. In Bucharest only 534 new rooms were developed at the same category. 

Cluj-Napoca

The total number of new hotel rooms from Cluj-Napoca increased with 36%, representing 730 new rooms.  The highest increase of 411% is in the “5-star” ranking (613 new rooms), followed by “4-star” category with 31% (221 new rooms).

RANKING202320142023 vs 2013 Hotels
HotelsRoomsHotelsRooms
5*77622149411%
4*189321571131%
3*23960238858%
2*3816266-70%
1*1600 
Total52274146201136%

Branded hotels in the market represent 20.3% from total capacity and most of them have more than 100 rooms.  Double Tree by Hilton, Radisson BLU, Ramada, Golden Tulip Ana Dome, Hampton by Hilton are the five brands present locally, totaling 558 rooms.

Regarding tourists’ arrivals by hotel ranking, Cluj-Napoca registered the highest arrivals in the “4 – star” and “3 – star” hotels. In 2022, the arrivals in hotels units from Cluj-Napoca are still 13% lower than in 2019. Only at “4-star” hotels in 2023 we estimate the arrivals will be higher than in 2019. 

In the next three years there are four hotel projects in pipeline with a total number of rooms of around 600 new rooms representing a growth of 22% for Cluj hotel market. In the next three years (2024-2026), Cluj-Napoca has the highest hotel development pipeline from Romania.

NBBRANDED HOTELS PIPELINENUMBER OF ROOMSRANKINGHOTEL GROUPOPENING YEAR
1Courtyard by Marriott1004*Marriott2024
2Branded hotel & residences2434*International2026
3Ibis Styles1103*Accor2025/2026
4Independent hotel1404*Independent2026/2027
 TOTAL593   

“The number of new hotel projects is a very good sign of confidence in the market growth over the next three-four years. A demand driver that has a direct impact on the market is the development of the city as an IT hub and a calendar of international festivals (ie.: Untold, Electric Castle, etc)” Mircea Draghici, Managing Partner, Est Hospitality.