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UNStudio’s solution won the international architecture competition organized by IULIUS for a new development in downtown Iasi
UNStudio’s solution won the international architecture competition organized by IULIUS for a new development in downtown Iasi 420 250 ROMANIA PROPERTY CLUB

01.07.2022

The architectural complex designed by UNStudio for the international competition organized in Iași by IULIUS company was selected by a specialist jury as the winning solution for an upcoming development set to become a contemporary landmark in the downtown area of the city.

Described by the members of the jury as “the most complete and balanced answer to the complete set of criteria in the competition theme,” the project proposed by UNStudio provided a highly creative and innovative solution to all the challenges generated by the specific features of this valuable and dominant historic and cultural heritage-laden site.

After two days of deliberations, the jury comprised of architects Șerban Țigănaș, Augustin Ioan, Dragoș Ciolacu, Mihai Corneliu Drișcu, and Matei Bogoescu, and historian Cătălin Turliuc, specialized in terms of heritage, urban planning, contemporary architecture and public realm enhancement, named the winner of the international architecture competition that challenged contenders to propose a contemporary architectural complex that would complete the current urban landscape of downtown Iași, that is defined by iconic landmarks of various architectural ages.

The four solutions submitted by the reputable architecture firms that were invited have equally demonstrated remarkable depth of research and knowledge of the complex and particular context of the construction site for the upcoming development. The strategies for addressing this context have been different, none of them failing to pay attention to the quality of public spaces, to the essential views toward historical monuments, to nature and the social component, and to highlighting recent archaeological discoveries in the area.

“Bridging Time, Bridging Communities”

The project was created by UNStudio from Amsterdam architects and was developed following the “develop around the theme of City Horizon” principle. In its reasoning, the jury concludes that “the volume is flat and the lowest of all the proposals. The horizon of the city is in fact an extension of the plateau of the Palace of Culture Square, which lends itself to a 360 degrees panoramic view of Iasi and its urban scape. The spatial connection between upper and lower levels of the site is mediated by the planted parcourse, a real oasis.”

IULIUS Company has organized this competition, wanting to develop a project based on the city residents’ vision, the expectations of a community and the aspirations of a generation.

IULIUS is launching a new investment in Cluj-Napoca – the largest urban regeneration project in Romania
IULIUS is launching a new investment in Cluj-Napoca – the largest urban regeneration project in Romania 420 250 ROMANIA PROPERTY CLUB

04.04.2022

With more than a decade’s worth of expertise in developing and operating mixed-use urban regeneration complexes in Romania, the only projects of this kind in the country, IULIUS Group is now launching a new project in Cluj-Napoca.

The investment upwards of half a billion Euro focuses on the Carbochim platform, set to become the largest urban reconversion project on the Romanian market. This urban development endeavor will transform the industrial area into a vibrant space in Cluj and will be integrated as part of the city. The Carbochim factory will be relocated this year and upgraded, without any periods of business interruption. The new project includes:

  • the largest retail area in the country (115,000 sqm)
  • a center dedicated to performing arts
  • conservation of two industrial heritage buildings and reintroduction thereof into the public circuit
  • a model of integrated approach to green spaces, connecting the urban garden spanning on 4-plus hectares with the adjacent parks, and a complete reconfiguration of the road and pedestrian infrastructure
  • a new bridge and a pedestrian walkway over Someș River
  • an eco-neighborhood integrated in a mixed-use project
  • bicycle and pedestrian infrastructure along the Someș River waterfront
  • consolidating a new business hub
  • the largest underground parking lot in the country, with 6,000-plus parking spaces.

After 15 years of presence in Cluj-Napoca, IULIUS is launching the largest urban reconversion project in the country. Using a massive investment, estimated upwards of half a billion euro, the Carbochim industrial platform will be converted into a destination of the city, a unique meeting place for the community. As far as magnitude of investment, urban development impact, and diversity of the uses integrated therein go, this will be the most prominent project in Transylvania, after the Cluj-Napoca metro line project.

Carbochim is the largest manufacturer of professional abrasives in Romania. The industrial platform spans on approximately 14 hectares, with less than 30% of the area currently utilized for manufacturing purposes, while the rest is either underused or residual. The factory will be relocated this year in the industrial area of the city, in the former industrial facilities of Tricotaje Someșul on Muncii Boulevard. More than € 5 million will be invested in relocating, modernizing and upgrading the production unit, without interruptions to its activity.

“We want to give to the city a piece of itself by transforming the Carbochim platform into a space for the entire community. The urban reconversion investment will be a large-scale one, in line with the general urban development strategy of Cluj. This project is designed for the present, but also for the generations to come. It expresses our vision of gratitude for the past by continuing the industrial activity, while also creating the future via a sustainable and resilient project,” said Iulian Dascălu, President of IULIUS Company.

Filip & Company assists Tiriac Imobiliare in the sale of a 14.5 ha land at the north of Timisoara
Filip & Company assists Tiriac Imobiliare in the sale of a 14.5 ha land at the north of Timisoara 420 250 ROMANIA PROPERTY CLUB

30.03.2022

Filip & Company law firm assisted Ţiriac Imobiliare in the sale towards Dedeman of a land plot with an area of 14.5 ha located at the north of Timisoara city, in Dumbrăvița locality, Timis county.

“There is a certain upward trend in the number of transactions on the market with land plots for real estate projects, given the growing number of transactions that have already been or that are to be made in the near future. Țiriac Imobiliare is one of the successful stories of the Romanian entrepreneurship. Having the entrepreneurial spirit in its DNA, Țiriac Imobiliare has always shown a capacity to constantly optimize its business model. We were glad to have had yet another opportunity to work with them as a team. It was an excellent experience, as always”, said Ioana Roman, partner and head of Real estate at Filip & Company.

The team that assisted Țiriac Imobiliare in this transaction was coordinated by Ioana Roman and included Andreea Gheorghiu (associate) and Alexandru Popa (associate).

The real estate team at Filip & Company has gained its reputation of participating along the time in the most important transactions in Romania and has the required capacity and experience to cover all legal services ancillary to real estate transactions. The team’s expertise includes the structuring of complex transactions, from real estate acquisitions to the sale of projects, including the development and financing of real estate projects, leases, PPPs in the real estate sector, infrastructure projects as well as advising on various regulatory issues related to the development of real estate projects.

Cinema City opens a multiplex in AFI Brasov. The investment reaches € 7 mln.
Cinema City opens a multiplex in AFI Brasov. The investment reaches € 7 mln. 1063 560 ROMANIA PROPERTY CLUB

10.02.2022

Cinema City, the largest operator of cinemas in Romania, opens its doors for moviegoers in Brașov, the new multiplex cinema being located in the center of the city, in the AFI Brașov mall.

The 28th Cinema City multiplex awaits its viewers in an ultra-modern space that includes 8 rooms equipped with innovative technology at the highest standards, fully digitized, with impeccable sound and image, of which 7 rooms for watching movies in 2D and 3D format, as well as a hall with the special 4DX format, which will allow viewers to experience movies with all their senses. The value of the investment amounts to 7 million euros, being supported by Cinema City together with the developer of the shopping center.

“Spectators will discover for the first time the new standard of exceptional comfort in cinema viewing: the new luxury armchairs with a design adapted to a perfect position, easy to adjust thanks to the folding backrest; ergonomic shapes, premium sustainable materials, which contribute to the faithful reproduction of the lumbar curvature. And for the ultimate relaxation, the 1,044 Cinema City armchairs are equipped with a double holder for drinks and snacks”, say Cinema City representatives.

What does 4DX technology mean?

4DX technology allows viewers to be part of the movie 100%, with the action on the screen being synchronized with the special effects. Mobile seats, ambient solutions and state-of-the-art sensory effects (water, wind, movement and smell) will offer Brasov moviegoers a memorable cinematic experience.

The sixth 4DX cinema in Romania out of the 755 international ones is now open to the residents of Brasov, and the 140 sensory seats will help viewers experience the productions of the moment to the fullest. In the 4DX hall, viewers can feel 21 sensations – aromas of coffee or roses, strong wind, intense lightning, splashes of rain or snow.

“We are extremely happy to open for Brasov residents a spectacular cinema space at the same standards offered by Cinema City in any European capital and city where it is present. Regardless of whether we open in London, Belfast or Brașov, there are the same standards in all the more than 9,000 cinema halls and 750 cinemas in the world. Although we have gone through a challenging period, the Cinema City team honors its promise to offer the best cinematic experiences and inaugurate in the month of love, the most modern multiplex in Brașov”, said Ioana Ionescu, Cinema City Marketing Manager.

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