Real estate developer Neagoe Basarab Residence is allocating an additional €11 million budget for the second phase of the Swissôtel Poiana Brașov expansion. The initial phase of the project, completed in September 2024, represented an investment of €18.5 million.
Upon completion of the expansion, the hotel will feature a new building wing housing 50 guest rooms, an expanded spa, and a large-scale conference center. The investment aims to secure major corporate contracts, with a particular focus on pharmaceutical industry events. Currently, the hotel’s event capacity is limited to a single 60-square-meter meeting room.
Despite booking platforms reporting an approximate 20% drop in overall tourism volume across Bucharest and Brașov, Swissôtel Poiana Brașov recorded a 20% increase in occupancy during the first half of the year compared to the same period last year. The business strategy focuses on reducing reliance on online travel agencies (OTAs); direct channels and the Accor loyalty program account for 50% to 60% of bookings, while domestic Romanian tourists make up 75% to 80% of total guests.
Concurrently, the developer is finalizing construction on a second hotel in Cristian, Brașov County, and is in negotiations to affiliate the property with the Radisson Blu brand.
For the initial phase of Swissôtel Poiana Brașov, the developer partnered with an extensive team of specialists, with Cumulus Architecture serving as the general designer. Restaurant interior design was spearheaded by Cristian Corvin, while landscape architecture was delivered by Poteca Studio. Engineering and site management services were provided by Plan Expert, Metrans, and Norrma.
Construction for the new expansion phase is scheduled to begin by the end of this year, with full project completion targeted for 2028.
