AHEAD OF 2023 WE INTERVIEWED OVER 45 INVESTORS, DEVELOPERS, CONSULTANTS, FINANCIAL INSTITUTIONS, CONSTRUCTION COMPANIES, SERVICE PROVIDERS, AND PROPTECH START-UPS TO GET THE MOST IMPORTANT TRENDS.
The most quoted investments destinations for 2023 outside Bucharest are Cluj‑Napoca, Timisoara and Iasi, followed by Brasov and Constanta. Oradea, Arad, Ploiesti and Galati‑Braila are also on the investors’ map.

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In spite of unpredictable economic forecast, the real estate leaders expressed their trust in the potential of the country’s regional cities. The total equity value of the planned capital deployment of Romania Property Club’s members is expected to lie between 700 million EUR – 1.2 billion EUR, with the vast majority budgeting between 30 to 50 million EUR in 2023.
The most quoted investments destinations for 2023 outside Bucharest are Cluj-Napoca, Timisoara and Iasi, followed by Brasov and Constanta. Oradea, Arad, Ploiesti and Galati-Braila are also on the investors’ map.
“In 2023, we will see a focus on consolidating ‘cash cows’ or business stars. For retail, we believe there will be a lot of refurbishment and investment in bringing in new concepts, because after 3 years of retailers focusing on survival, there is a need to bounce back, develop and refresh the experiences on offer. There will also be less entry into ‘risky’ markets. In the office segment, we believe that reorganization formulas between work from home and office work will be tested. There will be pressure to return to the office, particularly in light of major efficiency issues”, Sebastian Mahu, Head of Asset Management, IULIUS.


Where do the leaders see the main advantages of Romania? Large RRNP funds which will increase the country’s overall competitiveness, ongoing infrastructure investments, energetic infrastructure self-sufficiency and qualitative talent pool are the main four criteria mentioned.
When it comes to 2023 concerns the vast majority indicate the effects of inflation and the increase in the cost of financing. The industry is prepared to hone volatility and is least concerned about a potential reduction in liquidity, possibly due to the local market particularities regarding investment.
“Regional cities are well positioned to capture the once in a generation opportunity offered to Romania by the demise of regional economic rivals and the visible friend shoring trend. Companies looking to set up production facilities are increasingly hunting pockets of labor as traditional manufacturing hubs have full employment. Combine this with Romania’s long overdue infrastructure “boom” and developing in “new” regional cities will become much easier”, Gijs Klomp, Business Development Manager, WDP

Romanian real estate players are quite confident in the medium to long term, despite a short-term disruption, and are holding their ground. Forward-looking, there is an abundance of funding, new infrastructure developments, new market entries, and relocations of businesses from Ukraine that can only set the basis for new opportunities and sustainable growth.