The pop-up store which occupies 200 sq. m in Westfield Stratford City offers a small edit of men’s and women’s clothing that shoppers can purchase online while there in person. This enables delivery same day if placed before 2pm, or the next day if placed in the afternoon. The clients can also access the full catalogue of the collections to choose from online.

Staff is available to assist with mobile devices and an easy payment system operated by Bluetooth is also aiming to facilitate a new experience. Mirrors in the pop-up store have embedded information screens to offer product recommendations – by scanning an item the system suggests other garments and accessories to coordinate and style with the one the client is trying, all by his or her size.