Cinema City, the largest operator of cinemas in Romania, opens its doors for moviegoers in Brașov, the new multiplex cinema being located in the center of the city, in the AFI Brașov mall.
The 28th Cinema City multiplex awaits its viewers in an ultra-modern space that includes 8 rooms equipped with innovative technology at the highest standards, fully digitized, with impeccable sound and image, of which 7 rooms for watching movies in 2D and 3D format, as well as a hall with the special 4DX format, which will allow viewers to experience movies with all their senses. The value of the investment amounts to 7 million euros, being supported by Cinema City together with the developer of the shopping center.
“Spectators will discover for the first time the new standard of exceptional comfort in cinema viewing: the new luxury armchairs with a design adapted to a perfect position, easy to adjust thanks to the folding backrest; ergonomic shapes, premium sustainable materials, which contribute to the faithful reproduction of the lumbar curvature. And for the ultimate relaxation, the 1,044 Cinema City armchairs are equipped with a double holder for drinks and snacks”, say Cinema City representatives.
What does 4DX technology mean?
4DX technology allows viewers to be part of the movie 100%, with the action on the screen being synchronized with the special effects. Mobile seats, ambient solutions and state-of-the-art sensory effects (water, wind, movement and smell) will offer Brasov moviegoers a memorable cinematic experience.
The sixth 4DX cinema in Romania out of the 755 international ones is now open to the residents of Brasov, and the 140 sensory seats will help viewers experience the productions of the moment to the fullest. In the 4DX hall, viewers can feel 21 sensations – aromas of coffee or roses, strong wind, intense lightning, splashes of rain or snow.
“We are extremely happy to open for Brasov residents a spectacular cinema space at the same standards offered by Cinema City in any European capital and city where it is present. Regardless of whether we open in London, Belfast or Brașov, there are the same standards in all the more than 9,000 cinema halls and 750 cinemas in the world. Although we have gone through a challenging period, the Cinema City team honors its promise to offer the best cinematic experiences and inaugurate in the month of love, the most modern multiplex in Brașov”, said Ioana Ionescu, Cinema City Marketing Manager.